The final stage of the simulated client project was to present the multimedia product in your tutorial group. The following are the main points of feedback I received:
- Message not so clear – what virtual water actually is
- Message could have been stressed further by voiceover
- Video quality not so good – could have been improved by lighting
- Sound levels needed to be adjusted
- Voiceover was very effective
- Graphics were good – could have been slightly bigger and bolder
- Concept was really good, the idea made sense
- Good subject choice – something that people don’t really know about
- Could have been improved through better technical skills
I felt the feedback was well justified, and agreed with what my peers and tutor advised. My specialisation within the AV pathway is producing and directing and therefore the final product lacked high quality standards although the concept was really strong. By concentrating on my skills and using other specialised people for the actual production I could drastically improve my future projects. For example someone with camera operation skills and specific sound skills would know the technical aspects better than I would and I could therefore concentrate on directing them towards what I want to achieve.
Overall I thought the concept of Virtual Water was quite strong, however due to my lack of technical skills I was unable to deliver the idea effectively through the advert.
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